About

BD85BD85 is a Hong Kong & London-based design studio works across branding, design systems, AI Creation, packaging, editorial, digital and Website, typography, and motion, creating visual worlds that resonate with the pace and pulse of contemporary culture.

Collaborating with individuals, companies, and institutions, BD85BD85 builds identities, platforms, and experiences that balance clarity with experimentation. The studio’s work ranges from large-scale projects with international reach to independent and culturally-driven initiatives, always guided by a belief that design can bridge ideas, people, and communities.

Since its founding, BD85BD85 has partnered with clients across technology, retail, and the arts to create brands, products, books, websites, campaigns, and experiences that are both conceptually rigorous and visually striking.

Ben Lee is a Hong Kong Design Director currently based in London. He founded bd85bd85 as a space to explore ideas that live between culture, technology, and design. Throughout his career, Ben has worked at a range of world famous studio included Porto Rocha, Two Times Elliott, SPIN, Thonik, sharpening a practice that moves fluidly across branding, design systems, packaging, editorial, digital, typography, and motion. His work explores creative direction within contemporary culture, striking a balance between conceptual thinking, functionality, and craftsmanship. He sees design as a dialogue between art and science: a place where experiments turn into experiences, and ideas are made to move.